Use of CRM system to identify prospective customers and customize the experience of existing customers can give a good boost to any business. By integrating this system with SharePoint Marketing suite, the administrator or the business owner is able to identify what their customer likes. This data can be personalized for each customer and can be collected in the form of simple numbers. A customer may take a look at various other products and compare them before they finally buy one. By recording his/her browsing habits, a specific type of products can be attributed to that particular customer. The administrator can take a look at this data and detect prospective leads which are likely to make a transaction or purchase with the business. Such leads can be ranked and then approached in a more personal way like mail or phone to convert them in to sales. This system also can help the customers by recommending what they may like.
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