Converting visitors to customers and sales is the biggest challenge of any business. If you are running an online business, then this can be made easy by using SharePoint Marketing Suite. Generally, a bunch of tools are used to gather the analytics and different types of user data of a web page. With all these numbers, advanced programming is needed to convert them in to useful results. All this takes time and effort. Using SharePoint Marketing suite, you can deploy all kinds of analytics tools on your website and track them instantly. You can make changes and view instant results without any delay. Data like the location of customers, their behavior on site, click analytics, time spent can all be recorded and can be converted to meaningful data with no hassle in SharePoint Marketing suite. This data can then be integrated with A/B Testing to refine the results. Based on this database, the owner of the business can design specific deals and personalized email and send it to the targeted person to convert him/her in to customers.